Entrepreneur, executive, and advisor

Brett Jones

I build revenue engines from the ground up. After more than 20 years in data, analytics, and technology, I founded Evolve Growth Partners to give organizations ready to grow an executive who does the work, not an advisor who recommends it.

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partner business built from zero: $45M+; partner business built from zero
revenue growth in five years: 7x; revenue growth in five years
in new verticals built from inception: $40M; in new verticals built from inception
solution partners serving 200+ clients worldwide: 100+; solution partners serving 200+ clients worldwide

What I do

Four ways I help organizations grow.

Through Evolve Growth Partners, I step in as your growth executive, embedded in the team and driving results directly.

More about me

Experience

Where I've worked.

Evolve Growth Partners
Springboro, Ohio
2024 to present
Jun 2024 to present
Founder and CEO
Founded a fractional and advisory executive firm serving growth-stage data, technology, and analytics companies that need an experienced commercial operator in the room, not on retainer. I operate as an embedded executive, not a consultant, working inside leadership teams to build revenue engines, partner networks, and go-to-market execution.
- Defined and led US market expansion strategy for a European data firm, building the go-to-market infrastructure and commercial motions from the ground up.
- Built a partner network as Head of Partnerships for an analytics company, designing the commercial framework, partner identification process, and co-selling motions.
- Built a partner taxonomy and go-to-market framework for an emerging workforce development platform, connecting academic, employer, and technology partners across a structured engagement model.
NielsenIQ
Cincinnati, Ohio
2017 to 2024
Jan 2022 to Jun 2024
SVP, Global Head of Partnerships and New Verticals
Promoted to take three early-stage business units (Government, Packaging, Media/AdTech) and build them into fully operational businesses while continuing to run the $45M partner network. Scaled the new verticals from inception to $40M, running a combined $85M global portfolio with 35+ people under private equity ownership (Advent International).
- Built each vertical as a standalone business from the ground up: recruited and developed sales teams, established marketing functions, stood up client support, and created the commercial infrastructure required to operate at scale.
- Created NielsenIQ's data monetization business from $0 to $45M by building a partner network that connected 200+ technology companies to NielsenIQ data and generated consistent double-digit annual growth.
Jan 2017 to Jan 2022
SVP, Global Leader, NielsenIQ Partner Network
Recruited back to NielsenIQ to design and build the Partner Network from zero. Scaled it into the CPG industry's largest open technology partner network, growing from concept to a $45M+ global business unit with 100+ solution partners serving 200+ clients worldwide.
- Grew revenue 7x over five years by scaling from a domestic program to a global network across North America, Europe, and Asia-Pacific, built on structured partner onboarding, co-selling, and data licensing.
- Recruited, hired, and developed a high-performing team of 10, building a culture of ownership, innovation, and accountability from the ground up.
- Designed the commercial architecture (licensing, revenue sharing, tiered access) that became the company's blueprint for partner monetization.
Avant
Chicago, Illinois
2015 to 2016
Mar 2015 to Aug 2016
Head of Partnership Products
Joined Avant to launch its Australian lending business, then built the company's partnership product function, connecting Avant's platform and its lender partners. Focused on turning strategic banking relationships into working products by aligning business objectives, partner operations, and technical integration.
- Drove the integration of a first-of-its-kind partnership between a regional U.S. bank and a digital lender, modernizing the loan process for more than four million bank customers.
- Worked with senior executives and partner institutions to align compliance, risk, and technical workflows, improving time to market and customer experience.
Nielsen
Chicago, Illinois, and Tampa, Florida
2009 to 2015
Oct 2010 to Mar 2015
Vice President, Client Service Executive, Global Business Services
Promoted to lead business transformation across Global Business Services and Commercial, with a mandate to turn around underperforming divisions and launch new product categories.
- Delivered a 99% reduction in quality escapes and a 60% reduction in operational effort across product quality programs over a two-year turnaround.
- Launched the Nielsen Twitter TV Ratings product, creating a new measurement category for networks, advertisers, and agencies.
- Led technical due diligence that narrowed three acquisition targets to one, then managed post-merger integration to align product, data, and operational systems.
Nov 2009 to Oct 2010
Director, Enterprise Architect
Joined Nielsen to modernize the company's enterprise architecture after a period of rapid acquisition, working with senior business leaders to align technology strategy with product and commercial priorities across business units.
- Designed the technology strategy for Nielsen Online, supporting a $160M business through platform consolidation and growth.
- Led the re-architecture of a next-generation global product forecasting platform, improving solution quality and performance for a $250M business line.
- Defined the functional architecture for Nielsen's Online Campaign Ratings product with Facebook, one of the first digital ad measurement tools of its kind.
GE Healthcare
Milwaukee, Wisconsin
2000 to 2009
Sep 2000 to Nov 2009
Enterprise Architect and Technology Leader
Spent nine years at GE Healthcare and its predecessor Amersham Biosciences, progressing from infrastructure architect to enterprise CRM lead. Led architecture and technology transformation programs across 16,000+ global users, with deep experience in enterprise systems, data management, and FDA-regulated environments.
- Selected for GE's Information Management Leadership Program (IMLP), a competitive rotational program for high-potential technology leaders across GE's global business units.
- Led a team of architects across seven Oracle instances supporting 16,000+ global users, including strategy and design for all master data entities.
- Drove CRM modernization through a Siebel 8.0 upgrade that removed 1,500 customizations and cut overall customization by 85%, improving platform stability and long-term maintainability.
Rutgers University
Bachelor's degree, Biology and Computer Science
1996 to 2000

Full history on LinkedIn

What I'm building

A firm, and the tools that go with it.

Fractional executive leadership and advisory support for organizations ready to grow: strategic partnerships, market expansion, and commercial excellence.

Visit Evolve Growth Partners