Brett
Jones

Entrepreneur, Executive, Advisor, and Author

Brett Jones

Entrepreneur, Executive, Advisor, and Author

Brett Jones

Profesional Profile

I am a transformative executive with a 20-year track record of accelerating growth across startups, PE-backed firms, and global enterprises. I am the Founder and CEO of Evolve Growth Partners, a boutique consultancy that helps data and analytics companies scale through strategic partnerships, sales optimization, and go-to-market execution.

I've built and led high-performance teams, launched new markets, and delivered consistent revenue growth throughout my career. I specialize in designing actionable strategies that align business goals with market realities and enable fast, focused execution. Whether building partnership ecosystems, driving market expansion, or leading business turnarounds, I bring a pragmatic, results-driven approach grounded in real-world experience.

More about me

Professional Experience

My education and experience

Work Experience

  • Founder and Chief Executive Officer
    Evolve Growth Partners | Jun 2024 - Present
    Cincinnati, Ohio, United States

    I founded Evolve Growth Partners to help data and analytics companies scale with clarity, speed, and purpose. After 20 years of driving growth across startups, PE-backed firms, and global enterprises, I saw firsthand how companies often struggle to align strategic ambition with execution. Evolve Growth Partners was created to bridge that gap. As Founder and CEO, I work directly with leaders to design and implement go-to-market strategies, build high-impact partnerships, and optimize sales performance. Whether launching a partnership ecosystem, expanding to a new market, refining your GTM motion, or navigating a pivotal growth phase, I bring hands-on support and practical guidance to help you move faster, operate smarter, and drive real results.

  • Senior Vice President, Global Head of Partnerships and New Verticals
    NielsenIQ | 2022 - 2024
    Cincinnati, Ohio, United States

    Promoted to spearhead the establishment of three strategic verticals—Government, Packaging, and Media/AdTech—resulting in substantial market diversification and accelerated revenue growth. Oversaw the entire scope of a $90M global business, from vision conception to strategy execution, while leading and developing a team of over 35 sales and account development associates.

  • SENIOR VICE PRESIDENT, GLOBAL HEAD OF PARTNERSHIPS
    NielsenIQ | 2017 - 2022
    Cincinnati, Ohio, United States

    Invited back to NielsenIQ to architect and build the NielsenIQ Partner Network from the ground up, establishing a robust foundation for future growth and innovation. Spearheaded and led a $20M global business unit comprising over 100 technology-driven solution partners, consistently delivering exceptional services and results to NielsenIQ clients.

  • Head of Partnership Products
    Avant | Mar 2015 - Aug 2016
    Chicago, Illinois, United States

    Engaged with Avant (formerly AvantCredit), a private startup in the financial technology sector, to establish and build the company's Partnership function, driving strategic alliances with established banking entities and contributing to the company's growth and innovation in the fintech landscape. Devised innovative product offerings and directed successful product releases.

  • Vice President, Client Service Executive, Global Business Services
    Nielsen | Oct 2010 - Mar 2015
    Chicago, Illinois, United States

    Elevated to bridge the gap between Global Business Services and Commercial business units, fostering collaboration and ensuring seamless integration to drive unified business strategies and objectives. Charged with improving the quality of challenged business units and establishing a new business in social TV ratings, driving innovation and market presence.

  • ARCHITECTURE LEADER
    GE HEALTHCARE | 2006 - 2009
    Milwaukee, Wisconsin, United States

    Led global CRM and MDM architecture initiatives across seven Oracle environments supporting 16,000+ users. Oversaw a team of 6–9 architects, driving enterprise-wide data strategy, platform standardization, and master data governance. Collaborated with cross-functional business units to streamline global processes and improve compliance, visibility, and segmentation. Delivered major platform upgrades, including a Siebel CRM overhaul that reduced 1,500 customizations and cut overall customization by 85%.

  • INFORMATION MANAGEMENT LEADERSHIP PROGRAM
    GE HEALTHCARE | 2004 - 2006
    Milwaukee, Wisconsin, United States

    Selected for GE’s prestigious Information Management Leadership Program (IMLP), a two-year rotational program designed to develop future technology and business leaders. Completed four high-impact assignments across functions and business units, each focused on solving complex data and systems challenges. Received extensive technical and leadership training while consistently delivering results in high-visibility roles.

  • INFRASTRUCTURE ARCHITECT
    GE HEALTHCARE | 2000 - 2004
    Piscataway, New Jersey, United States

Education

  • Bachelor's degree, Biology and Computer Science
    Rutgers University | 1996 - 2000

My Writing

Coming Soon: The Collaboration Advantage: Accelerating Growth Through Partnerships

In a world where speed, specialization, and scale define success, partnerships have become more than a strategic option; they are a competitive necessity. The Collaboration Advantage is a tactical guide for founders, operators, and partnership leaders who are tired of theory and hungry for results.

Rooted in real-world experience, from scrappy startups to global enterprises, this book provides a clear path to building high-impact B2B partnerships that drive meaningful results.

You'll find a practical framework, candid stories, and battle-tested strategies to help you stop improvising and start scaling through collaboration. This book will help you:

  • Understand the types of B2B partnerships and when to use them
  • Apply the PartnerScope™ Framework to build structure, alignment, and accountability
  • Avoid the common traps that stall or sabotage partner programs
  • Source, structure, and scale partnerships with speed and clarity
  • Navigate internal resistance, shifting priorities, and the day-to-day realities of partnership work

Whether launching a new initiative or rebuilding a legacy program, The Collaboration Advantage provides you with the language, tools, and structure to treat partnerships not as side projects but as a repeatable growth engine.

If you've ever tried to get two companies to move in the same direction and felt the friction, this book is for you.

Empowering Strategic Growth Through Insight, Innovation, and Partnership

I founded Evolve Growth Partners with the singular objective of helping businesses grow. To learn more about Evolve Growth Partners and the services they provide, please click below.

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